BRAD CATON entered snow and ice management in 2002, after transforming his janitorial business into a snow and ice removal outfit. Today, Brad owns and operates Invictus Professional Snowfighters, one of the few companies in North America that solely focuses on snow and ice management year-round. Invictus was named in 2019 to the Growth 500, Canadian Business's list of Canada's fastest growing companies. Through his involvement with the Accredited Snow Contractors Association (ASCA) and the Snow and Ice Management Association (SIMA), Brad saw a need to bring the industry closer together and offer another voice in thought leadership to his colleagues and clients. This book is the culmination of that vision.

Brad lives in Vancouver, British Columbia, with his wife and children. In his free time, he enjoys aviation, adventure sports, and traveling.