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Political Science Canadian

Fighting for Votes

Parties, the Media, and Voters in an Ontario Election

by (author) William P. Cross, Jonathan Malloy, Tamara A. Small & Laura B. Stephenson

Publisher
UBC Press
Initial publish date
Nov 2015
Category
Canadian, General, Elections
  • Paperback / softback

    ISBN
    9780774829281
    Publish Date
    Nov 2015
    List Price
    $32.95
  • eBook

    ISBN
    9780774829304
    Publish Date
    Mar 2015
    List Price
    $125.00
  • Hardback

    ISBN
    9780774829274
    Publish Date
    Mar 2015
    List Price
    $95.00

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Description

Elections are not just about who casts ballots – they reflect the citizens, parties, media, and history of an electorate. Fighting for Votes examines how these factors interacted during a recent Ontario election. Drawing on a wealth of sources, the authors ask three questions: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? How do voters respond to the information around them? The result is a sophisticated analysis of how parties influence voters in an era when new media is reshaping the electoral landscape.

About the authors

William P. Cross is professor and Bell Chair in Canadian Parliamentary Democracy at Carleton University and co-author of The Promise and Challenge of Party Primary Elections: A Comparative Perspective.

William P. Cross' profile page

Jonathan Malloy is a professor of political science and the Honourable Dick and Ruth Bell Chair in Canadian Parliamentary Democracy at Carleton University.

Jonathan Malloy's profile page

Tamara A. Small is a professor in the Department of Political Science at the University of Guelph.

Tamara A. Small's profile page

Laura B. Stephenson is a professor in the Department of Political Science at the University of Western Ontario.

Laura B. Stephenson's profile page

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