From the founder and CEO of Evio Beauty Group Ltd., a personal-growth and inspirational guide to help you move from surviving to thriving and from fear to fierce

Brandi Leifso was twenty-one and living in a shelter when she created Evio. It has since grown into a thriving and expanding clean cosmetics brand. As she built her business—and her life—Leifso made countless choices using the information she had at the time. Some choices were excellent, some were not, but that’s the thing about choices: there’s always another one.

Leifso shares how to find the courage to follow your vision through a series of critical choices, including: choosing to stand for something, choosing to start, choosing to sleep on it and choosing to trust. She demonstrates how, by simplifying even the trickiest situation into a series of choices, you can reframe what you’re working with, no matter who or where you are.

BRANDI LEIFSO is the founder and CEO of Evio Beauty Group Ltd. An alum of Sephora Accelerate, she was selected in 2018 as one of Chatelaine magazine’s Women of the Year. In 2019, Leifso spoke at the first Forbes Under 30 Global Women’s Summit in Israel. She was recognized as one of Canada’s Top 25 Women of Influence in 2020, and she won the 2021 Independent Retail Ambassador of the Year Award. A feature film based on Leifso’s story is in development. Brandi Leifso lives in Toronto.

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ELIZA ROBERTSON’s 2014 debut collection, Wallflowers, was shortlisted for the East Anglia Book Award and the Danuta Gleed Short Story Prize. It was also selected as a New York Times Editors’ Choice. Her first novel, Demi-Gods, was a Globe and Mail and National Post book of the year and the winner of the Quebec Writers’ Federation Paragraphe Hugh MacLennan Prize. Her first book of non-fiction, I Got a Name, traces the 1992 murder of Krystal Senyk and the criminal justice system that failed to protect her. Originally from Vancouver Island, Eliza Robertson lives in Montreal.

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