What goes into making a life successful and what does success mean? If you think about a life as a chemical equation, then the elements are obvious: family, work, purpose. The key is discovering how to get the balance just right. In Cultiver la différence, Montreal entrepreneur and philanthropist Morris Goodman shares his personal and professional prescription for success and enduring happiness.

Born in 1931 in Montreal to Ukrainian immigrants during the worst days of the Great Depression, Goodman recounts the events, strategies, and lucky breaks that led to a thriving company and a life of philanthropic accomplishments. From his first job as a pharmacy delivery boy to his graduation from the University of Montreal's Faculty of Pharmacy - when he had already started his own pharmaceutical company - through the crucial moments that created an international business, Goodman depicts stirring accounts of Montreal's Jewish community and the development of the global pharmaceutical industry. Along the way, he presents vivid, generous portraits of colleagues and business collaborators.

Cultiver la différence is a powerful rags-to-riches story but it is also much more - it is a heartfelt, candid, and inspiring exploration of what makes our lives rich, what we value, and why.

Morris Goodman, a Montreal-based pharmacist and philanthropist, is co-founder and Chairman of Pharmascience Inc.

Morris Goodman's profile page

Joel Yanofsky has worked as a literary journalist, book reviewer and freelance writer since 1983. He has interviewed and profiled dozens of authors, from Margaret Atwood to John Updike. He has been a columnist for The Montreal Gazette, and his humour columns have appeared in MTL magazine, MENZ, Books in Canada and The Gazette. He's also written for The Village Voice, Chatelaine, Reader's Digest, TV Guide, The Globe and Mail and The Toronto Star. He has been nominated for two Quebec Magazine awards. His autobiographical novel Jacob's Ladder was published in 1997, his memoir Mordecai and Me in 2003, and his memoir Bad Animals in 2011.

Joel Yanofsky's profile page

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