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Language Arts & Disciplines Communication Studies

Communication Research Methods

Canadian Edition

by (author) Gerianne Merrigan, Carole L. Huston & Russell Johnston

Publisher
Oxford University Press
Initial publish date
Jan 2012
Category
Communication Studies
  • Paperback / softback

    ISBN
    9780195442793
    Publish Date
    Jan 2012
    List Price
    $69.99

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Description

Communication Research Methods introduces students to the what, why, and how of research in the field of communication studies. In accessible terms, the authors walk readers through the theoretical and practical aspects of a research project, from making claims about topics in need of investigation to designing valid methods for collecting and analyzing data to reporting findings. The research-as-argument model at the centre of this approach emphasizes the importance of proceeding from a claim to a conclusion in a logical and straightforward manner, with particular emphasis on behaving ethically at all stages of the process. Covering an array of quantitative and qualitative methods as well as Canadian research and regulation, this comprehensive guide gives students the tools they need to evaluate and pursue communication research in Canada.

About the authors

Gerianne Merrigan's profile page

Carole L. Huston's profile page

Russell Johnston is an associate professor in the Department of Communication, Popular Culture, and Film at Brock University.

Russell Johnston's profile page

Editorial Reviews

"This book is a very profound and sustained analysis of the current state of Canadian communication research. It is scholarly, current, and critical in a deeply philosophical way. It is also very inclusive of a full range of perspectives that are not traditionally connected very well to research." --Philip Savage, McMaster University

"The explanations are clear and thorough. . . . The text integrates a lot of examples of recent Canadian research." --Anne MacLennan, York University

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