Language Arts & Disciplines Communication Studies
Communication Research Methods
Canadian Edition
- Publisher
- Oxford University Press
- Initial publish date
- Jan 2012
- Category
- Communication Studies
-
Paperback / softback
- ISBN
- 9780195442793
- Publish Date
- Jan 2012
- List Price
- $69.99
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Description
Communication Research Methods introduces students to the what, why, and how of research in the field of communication studies. In accessible terms, the authors walk readers through the theoretical and practical aspects of a research project, from making claims about topics in need of investigation to designing valid methods for collecting and analyzing data to reporting findings. The research-as-argument model at the centre of this approach emphasizes the importance of proceeding from a claim to a conclusion in a logical and straightforward manner, with particular emphasis on behaving ethically at all stages of the process. Covering an array of quantitative and qualitative methods as well as Canadian research and regulation, this comprehensive guide gives students the tools they need to evaluate and pursue communication research in Canada.
About the authors
Gerianne Merrigan's profile page
Carole L. Huston's profile page
Russell Johnston is an associate professor in the Department of Communication, Popular Culture, and Film at Brock University.
Editorial Reviews
"This book is a very profound and sustained analysis of the current state of Canadian communication research. It is scholarly, current, and critical in a deeply philosophical way. It is also very inclusive of a full range of perspectives that are not traditionally connected very well to research." --Philip Savage, McMaster University
"The explanations are clear and thorough. . . . The text integrates a lot of examples of recent Canadian research." --Anne MacLennan, York University