A National Bestseller!
Canada’s Only Full-Time Political Campaign Manager — 50 Campaigns in 45 Years with 30 Victories
John Laschinger opens the doors to the backrooms and war rooms of the political campaigns he has run, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes.
John Laschinger is a professional campaign manager who goes wherever there are elections or leadership contests. He has been involved with fifty leadership and general election campaigns across Canada and internationally.
Geoffrey Stevens is one of Canada’s most experienced political analysts. He was the Globe and Mail’s Ottawa columnist and the managing editor of both the Globe and Maclean’s magazine. He teaches political science at Wilfrid Laurier University and the University of Guelph.
Laschinger has penned a unique and remarkable manual, memoir, and how-to guide for deciding whom to support and how to actually make it work.
John is a master of the techniques and strategies of political campaigning and shares them all in this book … This is a most valuable contribution to Canadian political discourse.
There is joy in winning, but participating is what matters most in politics, as Lasch, a true insider, reveals in this fascinating account of backroom strategy and drama.
John Laschinger, or “Lasch” as many know him, has lots of wisdom to impart about his craft in his new book.
A superb book that should become the bible for anyone who finds themselves managing a political campaign for a school board, a municipal mayoralty, party leadership, provincial election, or the House of Commons.
An important book.
There is no one on the Canadian political scene who knows more about the running of political campaigns — it is a foolish candidate who ignores John's advice. This book will be the bible for campaign managers.
A rich, behind-the-scenes look at political campaigns as they are actually fought.
Those who love politics for its camaraderie, its nerviness, and it competitiveness will find a harvest in these pages.
Fully pulls the curtain back on the mysteries of the “War Room”, the high-pressure backroom work that keeps good messages flowing and bad messages answered.
John Laschinger is the consummate campaign manager. Smart, focused, and never distracted by the crises of the day. Aspiring politicos of all ages would do well to learn from this political master.
Laschinger, an old pro, wisely observes that the most important element of each organization is the candidate, him or herself.