CEO-Speak
The Language of Corporate Leadership
- Publisher
- McGill-Queen's University Press
- Initial publish date
- Feb 2006
- Category
- General, Leadership
-
Hardback
- ISBN
- 9780773530379
- Publish Date
- Feb 2006
- List Price
- $75.00
-
Paperback / softback
- ISBN
- 9780773533202
- Publish Date
- Sep 2007
- List Price
- $34.95
-
eBook
- ISBN
- 9780773578685
- Publish Date
- Feb 2006
- List Price
- $34.95
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Description
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
About the authors
Joel Amernic is a full professor in the Joseph L. Rotman School of Management at the University of Toronto.
Russell Craig is professor, National Graduate School of Management, Australian National University.
