This book is essential reading for anyone thinking about taking over an existing business. Tony Wilson will help you choose a franchise that’s right for you, understand your franchise agreement inside and out, and negotiate the best deal. This book will give you a better understanding of the legal issues and help you to spot problem areas.

In an easy-to-understand manner, the author shows you how to negotiate an agreement with a franchisor and develop a profitable relationship. The author takes you step-by-step through a franchise agreement so you can spot the potential benefits and drawbacks.

Tony Wilson is a franchise lawyer and considered one of the foremost experts on franchising in Canada. He has written this book in a manner that offers you practical and common-sense advice you can use. The book contains many real-life examples taken from the author’s experiences representing franchisees. It will answer your questions about franchising, saving you time and money in lawyer’s fees. The book answers the following questions:

* What parts of a franchise agreement are negotiable? How protected is a “protected” territory?

* How can you discover the status of the franchisor’s trade-marks?

* Who will control the lease for the franchised location?

* How easy will it be for the franchisee to resell or renew the franchised business?

Tony Wilson practices in the areas of franchising, licensing, and Intellectual Property Law, and is ranked as a leading Canadian Franchise lawyer by LEXPERT. He is an Adjunct Professor at Simon Fraser University and a regular business columnist for The Globe and Mail and Lawyers Weekly. His articles have appeared in Maclean's, BC Restaurant News, TEACHER, World Trademark Review, Bartalk, and Canadian Lawyer magazine. He is author of the best-selling book Buying a Franchise in Canada: Understanding and Negotiating your Franchise Agreement, the only comprehensive legal guide for persons seeking to buy franchised businesses in Canada, and Manage Your Online Reputation, a book written to guide individuals and businesses in monitoring and protecting their personal and corporate reputations on social media.

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