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Business & Economics Management

Blockchain Revolution

How the Technology Behind Bitcoin Is Changing Money, Business, and the World

by (author) Don Tapscott & Alex Tapscott

Publisher
Penguin Group Canada
Initial publish date
Jun 2018
Category
Management, General, Telecommunications
  • Paperback / softback

    ISBN
    9780143196884
    Publish Date
    Jun 2018
    List Price
    $22.00

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Description

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics, Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more.
 
“This book has had an enormous impact on the evolution of blockchain in the world.” 
—Satya Nadella, CEO, Microsoft Corporation
In this revelatory book, Don and Alex Tapscott bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy. 
 
Blockchain is the ingeniously simple, revolution­ary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s best known as the technology that drives bitcoin and other digital cur­rencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certifi­cates to insurance claims, land titles, and even votes. 
 
As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond.

About the authors

Don Tapscott is one of the world's leading authorities on the impact of technology on business and society. He has authored 16 books, including Wikinomics: How Mass Collaboration Changes Everything, which has been translated into over 25 languages. Don's most recent book was co-authored with his son, Alex Tapscott. Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World was published in May 2016 and is, according to Harvard Business School's Clay Christensen, "the book, literally, on how to survive and thrive in this next wave of technology-driven disruption." In 2017, Don and Alex co-founded the Blockchain Research Institute, whose 80+ projects are the definitive investigation into blockchain strategy, use cases, implementation challenges, and organizational transformations. Don is a member of the Order of Canada and is ranked the second most influential Management Thinker and the top Digital Thinker in the world by Thinkers50.

Don Tapscott's profile page

Alex Tapstott is a globally recognized writer, speaker, investor, and advisor focused on the impact of emerging technologies, such as blockchain and cryptocurrencies, on business, society, and government. He is the co-author (with Don Tapscott) of the critically acclaimed non-fiction best seller Blockchain Revolution: How the Technology Behind Bitcoin and Other ryptocurrencies Is Changing the World, which has been translated into more than 15 languages. His TedX San Francisco talk, "Blockchain Is Eating Wall Street" has been viewed over 688,000 times. In 2017, Alex co-founded the Blockchain Research Institute, a multimillion-dollar think tank that is investigating blockchain strategies, opportunities, and use cases. He also received (with Don Tapscott) the Digital Thinking Award, one of Thinkers50's Distinguished Achievement Awards. Previously, Alex was an executive at Canaccord Genuity, Canada's largest independent investment bank. Alex is a graduate of Amherst College (cum laude). He lives in Toronto, Canada.

Alex Tapscott's profile page

Awards

  • Winner, Axiom Business Book Awards - Business Technology - Silver
  • Long-listed, National Business Book Award

Excerpt: Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World (by (author) Don Tapscott & Alex Tapscott)

THE TRUST PROTOCOL

It appears that once again, the technological genie has been unleashed from its bottle. Summoned by an unknown person or persons with unclear motives, at an uncertain time in history, the genie is now at our service for another kick at the can—to transform the economic power grid and the old order of human affairs for the better. If we will it.
 
Let us explain.
 
The “rst four decades of the Internet brought us e-mail, the World Wide Web, dot-coms, social media, the mobile Web, big data, cloud computing, and the early days of the Internet of Things. It has been great for reducing the costs of searching, collaborating, and exchanging information. It has lowered the barriers to entry for new media and entertainment, new forms of retailing and organizing work, and unprecedented digital ventures. Through sensor technology, it has infused intelligence into our wallets, our clothing, our automobiles, our buildings, our cities, and even our biology. It is saturating our environment so completely that soon we will no longer “log on” but rather go about our business and our lives immersed in pervasive technology.
 
Overall, the Internet has enabled many positive changes—for those with access to it—but it has serious limitations for business and economic activity. The New Yorker could rerun Peter Steiner’s 1993 cartoon of one dog talking to another without revision: “On the Internet, nobody knows you’re a dog.” Online, we still can’t reliably establish one another’s identities or trust one another to transact and exchange money without validation from a third party like a bank or a government. These same intermediaries collect our data and invade our privacy for commercial gain and national security. Even with the Internet, their cost structure excludes some 2.5 billion people from the global “nancial system. Despite the promise of a peer-to-peer empowered world, the economic and political bene?ts have proven to be asymmetrical—with power and prosperity channeled to those who already have it, even if they’re no longer earning it. Money is making more money than many people do.
 
Technology doesn’t create prosperity any more than it destroys privacy. However, in this digital age, technology is at the heart of just about everything—good and bad. It enables humans to value and to violate one another’s rights in profound new ways. The explosion in online communication and commerce is creating more opportunities for cybercrime. Moore’s law of the annual doubling of processing power doubles the power of fraudsters and thieves—“Moore’s Outlaws”1—not to mention spammers, identity thieves, phishers, spies, zombie farmers, hackers, cyberbullies, and datanappers—criminals who unleash ransomware to hold data hostage— the list goes on.

IN SEARCH OF THE TRUST PROTOCOL
 
As early as 1981, inventors were attempting to solve the Internet’s problems of privacy, security, and inclusion with cryptography. No matter how they reengineered the process, there were always leaks because third parties were involved. Paying with credit cards over the Internet was insecure because users had to divulge too much personal data, and the transaction fees were too high for small payments.
 
In 1993, a brilliant mathematician named David Chaum came up with eCash, a digital payment system that was “a technically perfect product which made it possible to safely and anonymously pay over the Internet. . . . It was perfectly suited to sending electronic pennies, nickels, and dimes over the Internet.”2 It was so perfect that Microsoft and others were interested in including eCash as a feature in their software.3 The trouble was, online shoppers didn’t care about privacy and security online then. Chaum’s Dutch company DigiCash went bankrupt in 1998.
 
Around that time, one of Chaum’s associates, Nick Szabo, wrote a short paper entitled “The God Protocol,” a twist on Nobel laureate Leon Lederman’s phrase “the God particle,” referring to the importance of the Higgs boson to modern physics. In his paper, Szabo mused about the creation of a be-all end-all technology protocol, one that designated God the trusted third party in the middle of all transactions: “All the parties would send their inputs to God. God would reliably determine the results and return the outputs. God being the ultimate in confessional discretion, no party would learn anything more about the other parties’ inputs than they could learn from their own inputs and the output.”4 His point was powerful: Doing business on the Internet requires a leap of faith. Because the infrastructure lacks the much-needed security, we often have little choice but to treat the middlemen as if they were deities.
 
A decade later in 2008, the global “nancial industry crashed. Perhaps propitiously, a pseudonymous person or persons named Satoshi Nakamoto outlined a new protocol for a peer-to-peer electronic cash system using a cryptocurrency called bitcoin. Cryptocurrencies (digital currencies) are different from traditional “at currencies because they are not created or controlled by countries. This protocol established a set of rules—in the form of distributed computations—that ensured the integrity of the data exchanged among these billions of devices without going through a trusted third party. This seemingly subtle act set off a spark that has excited, terri?ed, or otherwise captured the imagination of the computing world and has spread like wild?re to businesses, governments, privacy advocates, social development activists, media theorists, and journalists, to name a few, everywhere.

“They’re like, ‘Oh my god, this is it. This is the big breakthrough. This is the thing we’ve been waiting for,’” said Marc Andreessen, the cocreator of the “rst commercial Web browser, Netscape, and a big investor in technology ventures. “‘He solved all the problems. Whoever he is should get the Nobel Prize—he’s a genius.’ This is the thing! This is the distributed trust network that the Internet always needed and never had.”5
Today thoughtful people everywhere are trying to understand the implications of a protocol that enables mere mortals to manufacture trust through clever code. This has never happened before—trusted transactions directly between two or more parties, authenticated by mass collaboration and powered by collective self-interests, rather than by large corporations motivated by pro?t. 
It may not be the Almighty, but a trustworthy global platform for our transactions is something very big. We’re calling it the Trust Protocol.

This protocol is the foundation of a growing number of global distributed ledgers called blockchains—of which the bitcoin blockchain is the largest. While the technology is complicated and the word blockchain isn’t exactly sonorous, the main idea is simple. Blockchains enable us to send money directly and safely from me to you, without going through a bank, a credit card company, or PayPal.
 
Rather than the Internet of Information, it’s the Internet of Value or of Money. It’s also a platform for everyone to know what is true—at least with regard to structured recorded information. At its most basic, it is an open source code: anyone can download it for free, run it, and use it to develop new tools for managing transactions online. As such, it holds the potential for unleashing countless new applications and as yet unrealized capabilities that have the potential to transform many things.

Editorial Reviews

Toronto Star Bestseller
Globe and Mail Bestseller 
Finalist for the 2017 National Business Book Award

“The blockchain is one of the most fundamental inventions in the history of computer science. Read Blockchain Revolution to understand its profound implications.” 
—Marc Andreessen, cofounder, Netscape and Andreessen Horowitz 
 
“The Tapscotts have written the book, literally, on how to survive and thrive in this next wave of technology-driven disruption. Likely to become one of the iconic books of our time.” 
—Clay Christensen, author of The Innovator’s Dilemma 
 
“Everywhere thoughtful people are trying to understand this revolutionary technology and how it might change the world. Team Tapscott has stepped up and written the book we’ve been waiting for.” 
—Dan Schulman, CEO, Paypal 
 
“Occasionally a book comes along that changes the global discourse. This is likely to be one of those books. Blockchains are at the heart of the fourth industrial revolution and the Tapscotts lucidly explain why and how to capture the opportunity and avoid the dangers.” 
—Klaus Schwab, founder and executive chairman, World Economic Forum 
 
“A carefully researched and beautifully written book. Blockchain Revolution argues that the ‘Internet of value’ will transform our lives. A must-read book for our disruptive times.” 
—Dominic Barton, global managing director, McKinsey & Company 
 
“Don and Alex brilliantly illuminate the technology that could profoundly impact the way we manage issues of trust, security, and privacy for years to come.” 
—Indra Nooyi, chairman and CEO, PepsiCo 
 
“The great missing element in the Internet has been a ‘trust protocol,” a way of knowing that a transaction is verified and authentic. Blockchain technology could provide a foun­dation for that. It’s a revolutionary idea, and this lucid book explains why.” 
—Walter Isaacson, author of Steve Jobs 
 
“What a spectacular book. Mind-blowing in its expansiveness and profundity. It makes me think we’re at one of those times in technological, economic, and social history where the sky is the limit.” 
—Steve Wozniak, cofounder, Apple Computer and chief scientist, Prime Data

Other titles by Don Tapscott

Other titles by Alex Tapscott