The Sports Medicine Council of British Columbia (SportMedBC) is a professional not-for-profit society comprised of sport medical and paramedical practitioners in British Columbia, promotes leadership, public awareness and education in the areas of sport medicine, sport science and sport training. By serving as a focal point for experts, applied expertise and programs, SportMedBC serves the full continuum of British Columbians, spanning those oriented towards all levels of activity from Recreation to Fitness to Performance.