Canada’s most engaging banker shares his strategies for operating in a radically different way in our ever-changing business world.

Nothing is average or normal at Tangerine (formerly ING Direct)-not the name, not the style of banking, not the leadership. And Peter Aceto is not your average executive. The president and CEO of Tangerine runs his business in an unorthodox and intuitively human way. The bank has no tellers, no lineups, no bricks-and-mortar branches for its customers to visit. But people are at the core of the operation: loyal, happy and engaged employees who help thousands of customers save their money, buy homes and enjoy a healthy financial life.

Weology provides an in-depth look into the “people-first” leadership strategies that have made Tangerine Canada’s leading direct bank, with more than 1.9 million clients and close to $40 billion in total assets. As the company’s guiding hand for more than six years, Aceto thrives in his role by relying strongly on transparency, trust and accessibility. He doesn’t have a luxurious corner office (instead, he sits among the other employees), and he often responds to calls and emails from customers directly.

Aceto’s relentless focus is on driving a type of radical thinking that delivers superior and unparalleled results for Tangerine and the financial well-being of Canadians, and that demonstrates largely how business will be led in the future. In Weology, Aceto shares many stories that show how his philosophy and strategies have made him and his business so successful.

PETER ACETO, a graduate of the University of Western Ontario, is the president and CEO of Tangerine (formerly ING Direct). He lives in Toronto with his family.

JUSTIN KINGSLEY, a New York Times–bestselling author, is an internationally reputed strategist and creative. He lives in Montreal with his family.

Peter Aceto's profile page

Justin Kingsley's profile page

“What an amazing book! Peter Aceto is a remarkable leader who exudes credibility and trust. He has beautifully captured the essence of his distinctive approach to business, leadership and life in this tremendous book.”

Stephen M. R. Covey, <em>New York Times</em>-bestselling author of <em>The Speed of Trust</em> and co-author of <em>Smart Trust</em>

“Peter Aceto is an unusual CEO. Employees don’t work for him, they work with him. He’s also an unusual leader. His team members don’t follow him, they join him. . . . We need more like him.”

David Chilton, author of <em>The Wealthy Barber</em> and former Dragon on CBC’s <em>Dragons’ Den</em>

“At turns humble and brilliant, practical and inspirational, Weology is the guidebook for the modern CEO. I’m going to send one to each of my CEO clients—and urge them to buy copies for the entire staff!”

Ted Coiné, co-author of <em>A World Gone Social</em> and CMO of Meddle.it