Remember when you thought owning your own business was going to be fun and help you change the world? Then, somewhere along the line, your business became just hard work and wasn’t fun at all. You’re not alone, and it doesn’t have to be that way.

Alison Donaghey offers a way to reclaim your business by using a new way of thinking to improve your customer experience, staff contribution, and community involvement. You can make the positive impact on the world you’ve been yearning for. All it takes is a little shift in your critical thinking and Think Opposite is the guide to help take you and your business to new heights, while keeping your mission front and center.

Alison Donaghey has always been a critical thinker. She used to think that made her more of an annoyance than an asset. In the process of starting her house-painting company, Sonshine Girls Painting, she realized that critical thinking is an asset and used it more and more. That put her on a fast track to becoming one of the best-known companies in the area. In a few years, she went from a single mom on welfare to making over six figures. Alison’s commitment to critical thinking prompted her to start another business, Domino Thinking, which challenges people to think about what they think about. As an author, speaker, and strategist, she encourages people to question the status quo and apply their own critical thinking to improve not only their world but the world. Alison currently lives on Vancouver Island, on the west coast of British Columbia, in a house she designed, and she is living a life she is constantly redesigning. Life is good.

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