The Zero Dollar Car, written by John Ellis, former head of technology at Ford, explores the deep changes that Big Data will make to our lives in the very near future. A car is a perfect example. Right now cars are outfitted with sensors that gather valuable information about the driver and road conditions. What if the driver could trade that information for money? That information could be so valuable that it could pay for the car.
Cars are only the beginning. Imagine the Zero Dollar House - would you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn't we?
Ellis tells the story of one of the unlikely pioneers in this business and aims to prepare readers for the incredible changes ahead, once consumers are in a position to profit from Big Data. It could result in major financial rewards for the consumer, but, Ellis warns, the sharing of data from home and car and elsewhere could also create serious and even deadly trouble.
Car Today, House Tomorrow. Be Change Ready.
"John Ellis looks ahead and connects the dots of the utility of the automobile and the incredible data that is generated from understanding how we use it. His vision and insights will ignite your creativity." - Tim Sullivan, Managing Principal - Meyers Research, a Kennedy Wilson Company
"Whether you like it or not, John Ellis tells it like it is." - Regina Hopper Formerly, President and CEO - ITS America
"John Ellis' perspectives on the influence that data will play on consumer experiences, product development and the underlying ecosystems that connect both are fascinating and foreboding for those in, and outside of, the automotive industry." - Aaron Schulenburg Executive Director Society of Collision Repair Specialists