What's the purpose of corporate purpose? It is simpler than you might think.

The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company - these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization's purpose, the truth is, it is all about driving growth.

In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth - for individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.

RON TITE was trained at Second City and has been a comedian, speaker, host and award-winning advertising writer and executive creative director. He has also written for a number of television series. Named one of the Top 10 Creative Canadians by Marketing magazine, Ron is the president of The Tite Group, a content marketing agency based in Toronto. Ron speaks at over forty events every year and hosts The Art Of conferences across Canada.

SCOTT KAVANAGH and CHRISTOPHER NOVAIS are co-founders of The Art Of.

The Art Of is a leading media, training and events company focused on providing business professionals with the tools, techniques and knowledge needed to succeed in today’s changing marketplace. Their national conferences, magazine and online content are expertly curated to bring together insights from the world’s most prominent business leaders, internationally renowned speakers and bestselling authors, including the likes of Jack Welch, Malcolm Gladwell, General Colin Powell, Seth Godin and Arianna Huffington.

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