The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run.
This Handbook explores the progress made in international business strategy theory and practice in the last few decades. Written by an international team of leading experts, it captures the differences in motivations and decision-making processes between smaller and larger firms, private, family, and state owned firms, and emerging or developed market multinationals. It elaborates on the links between international strategy and the social responsibilities of the firm in its various host market contexts, including the deployment of effective and ethical human resource practices in international markets. Most importantly, it lays out how the classic principles of international competitive strategy are transformed in today's markets, in great part due to digitalization, and provides suggestions on how MNEs can develop international business strategies to respond to these transformations. The implications of these discussions for strategy and practice are becoming ever more profound. This Handbook will prove a valuable resource for both international business scholars and practitioners.
About the authors
Kamel Mellahi is a Senior Manager at Dubai Chamber Centre for Responsible Business. Prior to joining the Dubai Chamber, he held professorship positions in strategic management at Warwick Business School, the University of Sheffield, and the University of Nottingham. He has published 10 books including Global Strategic Management (Oxford University Press), and The Oxford Handbook of Talent Management (Oxford University Press), and over 100 papers in renowned business and management journals such as Strategic Management Journal, Journal of International Business Studies, Journal of Management, and California Management Review.
Klaus Meyer is a leading scholar in the field of International Business conducting research on the strategies of multinational enterprises (MNEs) in emerging economies. He is a Professor of International Business at Ivey Business School, Canada. He previously served on the faculty of China Europe International Business School, University of Bath, University of Reading, and Copenhagen Business School. He has published over 80 articles in leading scholarly journals and seven books, including The Oxford Handbook of Management in Emerging Markets (Oxford University Press). He is a Fellow of the Academy of International Business and recipient of the JIBS Decade award.
Rajneesh Narula is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK. His research and consulting have focused on the role of multinational firms in development, innovation and industrial policy, RandD alliances, and outsourcing. He has published over a 100 articles and chapters in books on these themes. He is an editor of Journal of International Business Studies, and holds honorary appointments at United Nations University-MERIT, Norwegian School of Business, University of Oxford, and the University of Urbino.
Irina Surdu is an Associate Professor of International Business Strategy at Warwick Business School, University of Warwick, UK. Her current research agenda focuses on the international growth and subsequent investment strategies of MNEs. Her research has appeared in journals such as Journal of International Business Studies, Journal of World Business, International Business Review and British Journal of Management. Over the last few years, her research has won multiple awards at International Business conferences such as AIB UK-I and EIBA. She is an Associate Editor of Multinational Business Review and part of the Editorial Board of Journal of International Business Studies.
Alain Verbeke is a Professor of International Business and holds the McCaig Chair in Management at the Haskayne School of Business, University of Calgary. He is also the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading, and Editor-in-Chief of the Journal of International Business Studies. He is an Adjunct Professor at the Solvay Business School, Vrije Universiteit Brussel and a Dean's Circle Distinguished Fellow at Florida International University. He was elected a Fellow of the AIB (2007) and EIBA (2019). His research agenda focuses on effective governance design for managing new resource combinations internationally.