There is another way of doing business.

The Awakened Company comes at a time of crisis in the business world, as evidenced by current world-wide financial instability, which was a cry for help from a bipolar boom-bust business model that’s failing. From a mentality of profits first and growth at all cost, those in the know in the business world are coming to the realization this approach is no longer sustainable.

The book’s premise is that work isn’t separate from life, and the metrics for success in business need to change at a fundamental level if the world is to transcend its present crises, which increasingly threaten us all. There is another way of doing business, and a shift in our behavior could in very short order fuel innovation, open up undreamed of markets, and by so doing bring prosperity to the entire planet.

The Awakened Company adopts the premise that the world’s greatest challenges will be solved by people working together in new ways. It is different from other business books in the sense that it blends proven business practices with insight from the wisdom traditions and leaders in business thought in a way that hasn’t been done before. An awakened approach calls for a fundamental reset to today’s economy, a shift to where businesses will be measured by their state of awareness, not profitability alone.

”In a world of economic uncertainty, The Awakened Company gives a roadmap to a new way of doing business — a way that is humane, fosters innovation, and meets the needs of All stakeholders, including Mother Earth.” - Tony Robbins, New York Times #1 Best-Selling Author, Entrepreneur, Philanthopist

“This is a must-read for those of us in the organization world”— David Daniels, M.D., Professor Emeritus, Stanford University

Catherine R. Bell's profile page

Catherine Bell is an author who has created organizations that last. Her work weaves practical know how, wisdom traditions, and business research. She is a serial entrepreneur, business leader and best-selling business author. As Founder of The Awakened Company, Catherine helps organizations build healthy corporate cultures. Inc. Magazine recently named her as one of the top 10 innovative CEO's revamping the future.

Catherine's revolutionary business book, The Awakened Company, was awarded the Nautilus Book Awards in Business & Leadership, a best seller one week after its release, a best seller on Amazon, chosen as '8 of The Best Leadership Books of 2015', and recognized as a top book combining business and mindfulness. Catherine has been published in Fortune, HBR, Profit, Conscious Company Magazine, Women of Influence and written for the UN. She has taught the Awakened Company Process in over 23 countries. She also teaches at Smith, Queen's School of Business.

Catherine has an MBA from the Smith School of Business at Queen's University, a sociology degree from Western University, is certified in the Enneagram, and is a yoga instructor. She is a former Jarislowsky Co-Fellow at the Haskayne School of Business. She has launched an app called Awakenly - designed to wake up people's inner wisdom.

She is an Advisor to the Science Centre and Impact Society, and created the Awakened Project to provide microcredit to entrepreneurs.

Catherine has been married 27 years, has two sons, loves playing tennis and windsurfing.

The Awakened Company recognizes the integral power of humane practices within business. Companies driven by noble service to all stakeholders are in the position to elevate our whole world.
Tony Hsieh, CEO of Zappos.com

The Awakened Company represents a natural evolution in the corporate world, and yet at the same time it's revolutionary. This is a must-read for those of us in the organization world.
David Daniels, MD, Professor Emeritus, Stanford University, and Enneagram pioneer

The Awakened Company is a thought-provoking read that changed my opinion on office culture and leadership best practices. It should be required reading for all current and future leaders, as only awakening leaders will change our world for the better.
Julia Salem
Senior Manager, Digital Marketing, The Association of Executive Search and Leadership Consultants

In a world of economic uncertainty, The Awakened Company gives a roadmap to a new way of doing business––a way that is humane, fosters innovation, and meets the needs of All stakeholders, including Mother Earth.
Tony Robbins
New York Times #1 Best-Selling Author, Entrepreneur, Philanthropist

I started reading The Awakened Company, expecting it would be as many business books, but it isn’t...this is different and I had to start over.
Erik Kaae
SMS & P Director for Microsoft – Denmark and Iceland

The Awakened Company effectively connects some of the best thinking in executive coaching, corporate social responsibility, interconnected economic matrices, and individual consciousness.
Linda Parsons, QC
Executive Coach

Sometimes there is a rare moment in publishing when you hear about a forthcoming book and have to pause to appreciate the difference it is going to make....Every business leader, whether heading up a corporation or a smaller company, should definitely read this book.
Sasha Allenby – author of Write an Evolutionary Self-Help Book: The Definitive Guide for Spiritual Entrepreneurs and CEO of Wisdompreneurs Publishing

In The Awakened Company, Catherine Bell provides the best roadmap I have found to transform yourself—and your business—into a real 21st century enterprise.
Lee David Zlotoff
Creator of MacGyver

Catherine has put her heart and soul, as well as her inspired, strategic mind, into this spectacular book that sets both the context and the rationale for why conscious and awakened leaders and organizations are a necessity if we are all going to survive and thrive in our new global environment.
Ginger Lapid-Bogda, PhD
Organizational consultant and author of Bringing Out the Best in Yourself at Work,
What Type of Leader Are You?, Bringing Out the Best in Everyone You Coach, and The Enneagram Development Guide

What gives this book its authenticity and makes it worth reading right now is that Catherine Bell practices what she preaches––with obvious success! ....Catherine has created a company––no, it’s a community––that has deservedly been recognized as a “best workplace.”
Julian Barling, PhD, FRSC, Borden Chair of Leadership Queens School of Business

The Awakened Company provides hope and guidance for how we can overcome habitual, unhealthy behaviors at work and wake up to a new way of working that enables us and our organizations to realize more of our potential.
Jacqueline Carter, International Partner and Director NA for The Potential Project – a leading global provider of corporate-based mindfulness training

This is what we all need to do, like it or not: wake up. There are so many challenges we need to solve as businesses in the new era. Catherine helps us with the how. And her suggestions work: Her own award-winning company is a testimony. Just read the book.
Kirsten Stendevad
Bestselling Scandinavian Author and Mentor on Cutting-edge Leadership

If you believe it’s time for a change in how humans do business, you’ll want to read this book. With clear examples and well-researched principles, it guides us as leaders into the understanding that it’s possible to have both meaning and profitability in our workplaces. Highly recommended!
Paul Zelizer, cofounder of Wisdompreneurs and Business Coach for wisdom based entrepreneurs

I loved Catherine’s advice that we all need to think about what our respective companies are currently contributing to––and what they potentially could be as a powerful and much-needed force for change.
Pamela Jeffery, Founder
Women's Executive Network

The Awakened Company is a call to action, an invitation to join the ranks of progressive, inspired organizations that recognize the profound opportunity to impact humanity with a new way of doing business.
Cheryl Richardson
Author of the New York Times bestselling book, Take Time for Your Life

A great read that cuts to the core of how we think about achieving success, and for whom. I applaud Catherine's courage for calling us all out to contemplate a fundamentally different way of being and doing.
Elspeth Murray
Associate Dean MBA and Masters Programs, CIBC Fellow in Entrepreneurship
Director, Queen's Centre for Business Venturing