A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to:

* Turning beans into bucks

* Building a winning sales team

* Providing WOW! customer service

The two authors share their inside perspective on running a coffee bar, answering questions such as:

* How do I prepare a business plan?

* How do I market my coffee bar?

* What special equipment will I need?

* What will it cost to get started?

* What should I look for when choosing a location?

* How do I roast coffee beans and brew a great cup of coffee?

* What are the 11 steps to WOW! customer service?

* What about expansion and franchising?

The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.

Tom Matzen and Marybeth Harrison have started many successful small businesses, including fast-food outlets, a language school, and several coffee bars. Matzen was one of the founding members of the Environment Committee of the Specialty Coffee Coach Inc., an international coaching organization for entrepreneurs. Harrison is now a professional race car driver with Mach One Racing.

Tom Matzen & Marybeth Harrison's profile page