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published: Oct 2011
ISBN:9780980930443

Selling Canada

Three propaganda campaigns that shaped the nation

by Daniel Francis

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0 of 5
0 ratings
rated!
rated!
list price: $34.95
edition:Hardcover
also available: Paperback
category: History
published: Oct 2011
ISBN:9780980930443
Description

Between 1880 and the 1930s, the big railway companies, and the federal and provincial governments launched three aggressive campaigns to “sell” Canada at home and abroad.

 

A blizzard of posters and pamphlets, portraying the country as a land of milk and honey, persuaded immigrants in the millions to come to Canada’s sparsely populated West and become prairie farmers. What wasn’t mentioned were the sod houses, backbreaking labour, regular droughts and long, killing winters.

 

When World War I broke out, thousands of young Canadians volunteered for a once-in-a-lifetime adventure they thought would be over within a few months. As the war ground on, the government produced propaganda aimed at new recruits for the ranks and to convince the home front that the sacrifice was worth it.

 

Starting in 1885 with the completion of the cpr line and the creation of the first national park in Banff, tourists from around the world were invited to experience Canada’s awe-inspiring wonders firsthand, tempted with crisp slogans, new national parks, and festivals like Banff Indian Days.

 

With compelling research, insight, and wit, Daniel Francis documents how these three campaigns established Canada as a destination for immigrants and tourists and turned us into proud defenders of western civilization. In doing so, they also transformed the way Canadians and outsiders thought about Canada, inadver¬tently providing the raw material for nationhood. Each campaign produced images expressing what Canadians believed to be fundamental about their country. Those images were incomplete and misleading, providing an idealized portrait of Canada rather than a realistic snapshot.

About the Author

Daniel Francis worked for several years as a journalist, editor and researcher in Ottawa and Montreal before returning to live on the West Coast where he has con-tinued his career as one of the country’s leading popular historians. He has written two dozen books, principally about Canadian history. Titles include The Imaginary Indian: The Image of the Indian in Canadian Culture and A Road For Canada: The IIlustrated Story of the Trans-Canada Highway. He was editorial director of the mammoth Encylopedia of British Columbia, hailed on its appearance in 2000 as one of the most important books about the province ever published.

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