Photographing Ambiguity examines photography as a metaphor for technological culture, arguing that a relational exploration of the medium can shed light on the dominant ideological tendencies of our time. The book advocates for photographic practices that emphasize ambiguity, suggesting that this approach fosters more conscientious, ecological, and creative relationships within the technological ecosystem of contemporary life.
Ted Hiebert critiques the notion that images should primarily serve to verify or document the external world. He contends that these quantifiable perspectives, while rooted in historical trends towards technology and data, have become so pervasive that they represent a dominant ideological bias in the twenty-first century. In response to this data-driven consciousness, the book presents a series of exercises designed to cultivate an embodied experience with digital living – not in opposition to the flood of images but within it. Ultimately, Photographing Ambiguity encourages readers to understand photographs not as benchmarks of reality but as ambiguous constructions of our present and future imaginaries.

Ted Hiebert is a professor and chair of the School of Image Arts at Toronto Metropolitan University.

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