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Design Typography

Palatino

The Natural History of a Typeface

by (author) Robert Bringhurst

Publisher
David R. Godine, Publisher
Initial publish date
Nov 2016
Category
Typography, Book
  • Hardback

    ISBN
    9781567925722
    Publish Date
    Nov 2016
    List Price
    $84.99

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Description

The biography of one of world’s most popular typefaces. “Whether one likes Palatino or not, Mr. Bringhurst’s book is an instant classic.”—The Wall Street Journal
Hermann Zapf was one of the great practitioners of the graphic arts and Palatino is probably the most widely known and used of all Zapf faces. Author Robert Bringhurst traces Palatino’s development, with all its infinite permutations, and often invisible refinements through a long and fascinating history of variations and permutations, imitations and conflations—from hot metal, through the brief interlude of film setting and finally into the digital world.
It is all here, in encompassing detail: a fully illustrated account of Palatino and its extended family: foundry and Linotype, Michelangelo, Sistina, Aldus, Heraklit, Phidias, Zapf Renaissance, PostScript Palatino, Palatino and Aldus Nova, and Palatino Sans. Included with the text are over 200 illustrations of design sketches, working drawings, smoke proofs and test prints, matrices, foundry and Linotype patterns.
But beyond that, the book is an argument that artists who create letters can, and should, be judged by the same standards and held in the same esteem as composers who write music and artists who paint on canvas. Bringhurst asks the question, “Can a penstroke or a letterform be so beautiful it will stop you in your tracks and maybe break your heart?” In this groundbreaking and totally original book, he answers the question: “It can.”

About the author

Robert Bringhurst is a poet, typographer and linguist, well known for his award-winning translations of the Haida storytellers Skaay and Ghandl, and for his translations of the early Greek philosopher-poet Parmenides. His manual The Elements of Typographic Style has itself been translated into ten languages and is now one of the world’s most influential texts on typographic design. Among his most recent publications is a pair of essay collections, The Tree of Meaning (GP, 2006) and Everywhere Being is Dancing (GP, 2007). Bringhurst lives on Quadra Island, off the British Columbia coast.

Robert Bringhurst's profile page

Editorial Reviews

Palatino is more than a type nerd’s delight or an ode to a great typeface. In telling the story of Palatino from foundry type to digital type, Mr. Bringhurst has in effect recounted the technological history of type in the 20th century. His book is an elegant and methodically thorough investigation of how technology has influenced design, positively as well as negatively, seen through the lens of a single typeface. Whether one likes Palatino or not, Mr. Bringhurst’s book is an instant classic.”—The Wall Street Journal

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