Foreword by Jay Conrad Levinson, The Father Of Guerilla Marketing, 21 million copies sold worldwide
• Have you lost the passion, the drive and the fire you once had for your business?
• Are you tired of riding the financial roller coaster, where sometimes your appointment book is overflowing with a waiting list and sometimes it’s empty as a desert?
• Are you hitting the “glass ceiling” of success that virtually every salon or spa owner hits - where income peaks, plateaus, and eventually goes down?
• Is your salon/spa business sucking the life out of you? Physically draining and preventing you from having a normal life, such as family get-togethers, time with your friends, your children’s sports day, dance performances, and so on.
• Are you sick and tired of wasting money on advertising that doesn’t get you new clients?
• Are you looking to expand to a bigger space or add another location but you are afraid to make the move?
• Are you sick of struggling, taking all the risks and putting in “sweat equity” that you’re about ready to throw in the towel and get a “regular job” with regular work schedule and regular pay?
• Do you want to continue running your salon/spa and have a great “lifestyle” with plenty of money to pay your bills, your mortgage, your car loan and to build a nest egg of cash while having the freedom to work less and when you want?
If you answered “YES!” to one or more (maybe all) of these questions, then Lies Salon Owners Believe is the book for you. In this book, Dan Lok and DJ Richoux shatter the seven lies that are holding your business back. Next, they reveal the truth behind why most salon businesses don’t work - and what to do about it. They also share with you strategies and techniques you can utilize to increase your odds of success. Now is the time to take control of your destiny and to take action. Use the strategies in this book to achieve the life you’ve always wanted. Now is the first time that you have a chance to stop hoping for a better life and start creating it.

DAN LOK is a Chinese-Canadian business magnate and global educator best known for being the founder and chairman of Closers.com - the world’s #1 SaaS platform which connects companies to closers. Beyond Closers.com, Mr. Lok has led several global movements to redefine modern education where Mr. Lok has taught men and women from 120+ countries to develop high income skills, unlock true financial confidence and master their financial destinies.

Beyond his success in business, Mr. Lok was also a two times TEDx opening speaker. An international best-selling author of over a dozen books. A member of Young Presidents Organization (YPO) - a private group of global chief executives whose companies employ 16 million people and generate 6-trillion USD in annual revenues. And he is also the host of The Dan Lok Show – a series featuring billionaire tycoons and millionaire entrepreneurs.

Today, Mr. Lok continues to be featured in thousands of media channels and publications every year and is widely seen as one of the top business leaders by millions around the world.

Dan Lok's profile page

DJ RICHOUX is an entrepreneur and marketing coach who has over 19 years of practical hands on “street-smart” marketing and customer service experience. He has won international excellence in service award from Porsche and national excellence in service award from Jaguar. He accelerated annual sales of a company from $327,000 to 1.81 million in just 12 months as well as increasing quarterly gross sales of a another company from $222,000 to $497,280 within three months. For the last decade he has specialized in developing step-by-step systems that enable business owners to realize the true potential of their businesses. Now as a salon marketing expert, DJ is revolutionizing the way salon owners do business delivering them more freedom, more profit and more fun.

D.J. Richoux's profile page

“For the past 21 years, I’ve been helping small businesses discover how to attract more customers and make more money. In those 21 years I have never read a book that’s so simple, yet so profound. Lies Salon Owners Believe is the answer to any salon business owner who wants to get more business right away. If you’ve ever wondered how to beat the competition, pull in more customers and dramatically grow your business, Dan shows you the key steps to take. Let’s be honest. Most salons could be making a lot more money, just by making a few changes. Finally you can discover what’s been holding you back from the success you know your business is capable of. Get this book and read every word!”
—Charlie Cook, President, MarketingForSuccess, Consultant to Fortune 500 companies that includes Forbes, AETNA, & AT&T

“As a hair styling coach and hairstylist for 35 years, I read Dan Lok’s book “Lies Salon Owners Believe” with excitement & curiosity. I couldn’t put the book down. The pages flow from start to finish with proven business principles and marketing strategies. Every page bursts with practical guidelines and strategies. Though seemingly obvious, they are neglected and overlooked by salon owners when they market their services. If I owned a salon, I would immediately apply all Dan’s lessons and join the client loyalty program right away. I would definitely become a member and use his system to beat my competition and become a wealthy salon business owner. Dan you’re a life saver, where have you been all these years? It is about time for a hero to step forward and help our industry.”
—Jannie Lam, International Hairstylist & Salon Team Building coach

“This book is a masterpiece! This is the single most mesmerizing and effective book on growing a salon business I’ve ever read. I run one of the largest full service salon and spas in BC, I found myself re-reading chapters and fiercely taking notes on how I’ll leverage Dan’s ideas. I’m glad I got it before my competitors did.”
—George McCaulley, Owner of Axiom Salon and Spa