Over the past few decades, there’s been an exponential rise in the number of books and studies on leadership and what we need to do to ensure organizational success in today’s increasingly complex and interconnected global market. And yet, year after year, we continue to see research that shows employee engagement and morale levels plateauing on the low end of the scale. Why is this? Why are we unable to move the needle and create the kind of working conditions that not only allow our employees to succeed, but thrive under our leadership?

What these findings reveal is that leaders often can’t see the gap that exists between what they want their leadership to represent and how others actually experience their leadership. Many of us are experiencing a common perceptual problem where our brain sends us false signals assuring us that everything is okay when it is not. We call this phenomenon Leadership Vertigo.

Leadership Vertigo: Why Even the Best Leaders Go Off Course and How They Can Get Back On Track will help you to understand how you can counter these bouts of self-deception by employing four Leadership Landmarks—Community, Competence, Credibility, and Compassion—to get your team back on course.

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Community, competence, credibility, and compassion are absolutely essential to great leadership. Thank you so much for writing this book, Max and Tanveer!"
-Chade-Meng Tan, Jolly Good Fellow of Google and NYT bestselling author of Search Inside Yourself
" Leadership Vertigo offers practical and effective tools for avoiding self-deception and empowering those we seek to lead. By internalizing Naseer & Brown's four Cs of leadership Community, Competence, Credibility, and Compassion leaders can work to develop an adaptive leadership approach for the increasingly demanding modern age."
-Douglas R. Conant, Chairman, Avon Products; Chairman, Kellogg Executive Leadership Institute; Found & CEO, ConantLeadership; Former CEO, Campbell Soup Company
"Whether you are a seasoned executive, an aspiring leader-to-be or a recent college student, Leadership Vertigo provides 'real-life' examples of meaningful leadership principles that are applicable on a global basis. Simply put: Max and Tanveer have authored a must read by reinforcing the importance of EVERY LEADER earning the right to lead EVERYDAY "
-A. Mark Guthrie (retired), Manager Global Employee Relations, General Electric Company
"Whether you manage tens of thousands of people or just a few Leadership Vertigo is a must read! S. Max Brown and Tanveer Naseer have written a great book on leadership that contains useful information that is actionable. I like to think of the 4 Cs in Community, Competence, Credibility, and Compassion as a four leaf clover with all the leaves facing inwards towards those we lead and with all the benefits that come from leaders who are firmly grounded!"
-Peter Hart, CEO, Rideau Recognition
"I just finished reading Leadership Vertigo: Why We All Go Off Course and How We Can Get Back On Track by Max Brown and Tanveer Naseer. It is well worth the read if you are looking to improve your leadership skills, help someone else improve their leadership skills, or simply want to make a more meaningful impact in your workplace."
-Lisa Krouse, SVP, FCCI
"Reading Leadership Vertigo by Max Brown and Tanveer Naseer is like investing a few hours in intimate collaboration with some of the finest thinkers in business, whose ideas have been linked together, efficiently focused, and brilliantly augmented, and then presented by two deep thinking and broadly experienced observers. The return for making such and investment will find immediate application, plus long-term benefits well exceeding reasonable expectations. This book is a valuable addition to one's bookshelf both asa proximate tutorial and a reminding reference."
-Clark A. Campbell PhD, Award winning, best selling author, CEO, OPPM International, Chairman of the Board, ProLung Medical Diagnostics
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