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Business & Economics Management

Innovation Reinvented

Six Games that Drive Growth

by (author) Roger Miller & Marcel Côte

Publisher
University of Toronto Press
Initial publish date
Apr 2012
Category
Management, General, General
  • Hardback

    ISBN
    9781442644298
    Publish Date
    Apr 2012
    List Price
    $49.95
  • eBook

    ISBN
    9781442699588
    Publish Date
    Apr 2012
    List Price
    $39.95

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Description

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.

Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.

Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.

About the authors

Roger Miller's academic career has focused on understanding innovation. He is a the Distinguished Research Scholar at the Said Business School in the University of Oxford and a University Partner at Secor, a strategy consulting firm.

Roger Miller's profile page

Marcel Côté, the founder of Secor, is a well-known strategy consultant and public policy advisor in Canada, as well as a serial investor in start-up companies.

Marcel Côte's profile page