They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.
About the author
Iris Nowell is the author of six books as well as countless newspaper and magazine articles on topics ranging from sports to social issues. She was the first of the new generation of women to write on the sports pages of The Globe and Mail. Her subsequent work includes the well-received Women Who Give Away Millions: Portraits of Canadian Philanthropists and the artist biography Joyce Wieland: A Life in Art and her memoir Hot Breakfast for Sparrows: My Life with Harold Town. Nowell lives in Toronto.