Highlighting the demographic, social, and political character of the Evangelical movement in the 1980s and 1990s, Bowen pays particular attention to conversion processes, commitment mechanisms, schisms, and distinctive beliefs. He also considers the controversial issues of religious persecution and American missionary influence.
Bowen reveals that Evangelicalism's appeal is so pervasive in Mexico that if Evangelical converts all remained faithful it could become Mexico's dominant religion by 2006. This projection, however, is improbable due to high drop-out rates. Bowen argues that Evangelical apostasy is rooted in the most basic beliefs and practices of its followers.
"An extremely interesting and controversial account of the Mexican context and the pattern of Evangelical penetration. Bowen is the first to focus on the process of conversion and drop-out, providing a hitherto missing link." David Martin, emeritus professor of sociology, London School of Economics.
"A major contribution to research in the field. Evangelism and Apostasy presents a comprehensive picture of Evangelical religion in Mexico and is a corrective to biased interpretations that exist on both the Catholic and the Evangelical side." David Millett, Department of Sociology, University of Ottawa.