A provocative follow-up to the bestselling What's for Lunch?, Eat This! zooms in on fast food marketing to children — an immense industry worth billions of dollars. Andrea Curtis shows how fast food companies push their unhealthy food and beverages by embedding their sales pitches in everything from Snapchat filters to movies, from videogames to school curriculum. An exploration of media literacy and food literacy, Eat this! looks at what exactly marketing is and touches on the latest strategies aimed at kids, including product placement, advergames, cartoon and celebrity endorsements and school fundraising. On each page spread, Andrea Curtis provides research-based insights into all aspects of the fast food industry and, perhaps most importantly, offers kids examples and ideas about how they can push back — taking charge of their own health and well-being.
"A well researched, hard hitting juvenile book about striking back at destructive marketing tactics for unhealthy fast foods, especially targeted at children. . . The importance of environmental sustainability and healthy family mealtimes together is emphasized. Illustrated with colorful cartoons and characters, Eat This! is sure to be a big splash in the field of intelligent consumerism for juveniles and adults."
"A comprehensive compilation of fast-food marketing practices aimed at youth and ways kids can recognize and combat them. . . Collins' snappy designs depict youth of many ethnicities and share space with clear, well-chosen stock photographs. Copious kid-friendly information on a vitally important topic, stylishly presented, makes this book essential. Knowledge is power."