Nothing has rocked the foundations of the world, including the business world, more than the Covid-19 pandemic. As businesses struggle and often flounder to cope, many business leaders are wondering how to deal with the unpredictable. How do you plan for something you can't predict? Strategist Lance Mortlock says you can, and you should. In this practical and accessible guide, he shows how scenario planning can identify risks and uncertainties and predict a variety of different realities that will affect the future of any organization. He gives business leaders the tools to understand the forces emerging in a volatile, rapidly changing world so organizations are better prepared than their competitors to deal with them. This guide can be used by industries, the military, even governments, and, if executed properly, it will prepare leaders for every kind of unexpected challenge, from dramatic changes in commodity prices to wars and terrorist attacks and even pandemics.
About the author
Lance Mortlock is a strategy partner with Ernst & Young (EY), based in Calgary. He has provided management consulting services over 125 projects to a variety of clients across the globe including Oman, Qatar, Abu Dhabi, Malaysia, Norway, Holland, Kazakhstan, Scotland, England, USA, Brazil and Canada. He's worked with leading national and international energy and utility companies as well as energy regulators, governments, LNG, oil field service and pipeline companies. As a strategist, Lance is an expert in energy industry trends and market dynamics in Canada with several publications in industry publications and national newspapers. Mortlock completed a LEAD certificate in Corporate Innovation from Stanford Graduate School of Business and an AI certificate from MIT. He is a guest lecturer for the MBA program and an Executive Research Fellow at the University of Calgary Haskayne School of Business. He is also certified by IDEO, an award-winning global design firm that take a human-centered, design-based approach to helping organizations innovate.