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Business & Economics Corporate & Business History
Catch a Fire
The Blaze and Bust of the Canadian Cannabis Industry
- Publisher
- Dundurn Press
- Initial publish date
- Jan 2025
- Category
- Corporate & Business History, Business, Agribusiness
-
eBook
- ISBN
- 9781459754676
- Publish Date
- Jan 2025
- List Price
- $14.99
-
Paperback / softback
- ISBN
- 9781459754652
- Publish Date
- Jan 2025
- List Price
- $29.99
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Description
The untold story of the $131-billion Canadian cannabis blow out.
Canopy Growth founder Bruce Linton didn’t invent marijuana, but he figured out how to turn a Canadian start-up selling the stuff into a $22-billion international buzz. Catch a Fire goes behind the scenes of Justin Trudeau’s legalization gambit and the stoned pioneering lawyers who helped make weed gummies more valuable than U.S. Steel.
From the dope dealers of the 1960s to the never-before-told bribery accusations during Covid-19, cannabis historian Ben Kaplan speaks with the dealers, stealers, and renegade freaks who made and then lost money with the combined chutzpah of Jeff Bezos, Elon Musk, and Sam Bankman-Fried. This is the definitive history of a massive societal change — and a great boom and bust.
About the author
Ben Kaplan is a writer and editor who has worked at GQ, New York Magazine, and the National Post. Originally from Brooklyn, Kaplan is a founder and editor of KIND Magazine, distributed in Canada’s legal weed shops, and the owner of iRun, the country’s largest running magazine. His writing has been published in the New York Times and Spin, and he is a frequent television commentator. He lives in Toronto.
Excerpt: Catch a Fire: The Blaze and Bust of the Canadian Cannabis Industry (by (author) Ben Kaplan)
CHAPTER ONE: Patient Zero
“Everyone should have access to medical marijuana.” Terry Parker
This story begins with a sick man in a poor part of town, smoking weed.
Terrence Parker was smoking marijuana in his fourth-floor apartment in Parkdale, a gritty neighbourhood of Toronto, when he heard a bang on his door. Parker, thirty-nine at the time, the summer of 1996, was already a veteran of Canada’s drug war. He was dazed and confused when the police arrived, but he wasn’t exactly stoned. Parker doesn’t use weed for a buzz. Rather, he uses it to control his buzz, to escape it. He’s suffered from violent epileptic seizures all his life and, since he was 16, has used cannabis medicinally.
In 1987, when he was 30, after a bust for simple cannabis possession, Parker was acquitted on the grounds of “medical necessity.” This created a cannabis grey zone and regulatory nightmare: it was a medical necessity that Terry Parker smoked weed. But how was he supposed to get it? Parker used cannabis to control his otherwise uncontrollable fits. Pot makes the volcano not explode. But there was danger in the marijuana underworld. Hippies, sure. But also criminals. He’d been robbed. Sold fake weed. Made himself vulnerable.
In the summer of 1996, Parker was the only person in Canada with the paperwork saying he could legally smoke pot. This was the result of numerous court cases fought by Aaron Harnett, Parker’s longtime pro bono counsel. In court, Harnett, only a few years out of law school, was prepared, emotional, a bit gonzo, and all in. Like a lot of people who got into law to change the System, there was no doubt this stuff was personal to him. Talking about it today, he still tears up when discussing the Cause: the activists at the time, and all of them smoked marijuana, believed legalization was a cross to die on; an indelible Charter of Rights that tied into freedom, health, and almost a religious ideal for how the world should be. The plant was sacred, society needed to change, and people were willing, at the time, to go to jail—not for banking irregularities, but for their beliefs.
Terry Parker, Harnett says, was not scared of jail. With his condition, he’d been imprisoned all his life. Outside of court, before the cameras, Aaron Harnett, bearded, with curly red hair, looking like Woody Harrelson as Larry Flint, strummed his guitar and espoused the virtues of marijuana. He barely turned a profit at his small law firm, where he worked cases he believed in for free. Harnett, a long-time smoker, was a marijuana guy.
In the Parker case, Harnett, backed solely by his mother, who acted as his secretary, worked tirelessly to defend his client, who was known to go off the rails. It was the lawyer Alan Young who connected Parker to Harnett. The irascible Young, who believed in marijuana as one would believe in Allah, Buddha and Jesus Christ, represented pornographers and prostitutes and dedicated his life to using the law to grant individual freedoms. He had smoked a lot of weed before going to Yale (and smoked a lot of weed at Yale, too). Young had defended Marc Emery, Canada’s BC-based Prince of Pot, who sold seeds to Terry Parker and was arrested in 1994 for selling High Times magazine. Young had got Emery off. Emery supplied Parker, and also became the country’s first big, bold-faced, money-making, attention-seeking cannabis star, alongside Jodie, his much younger, troubled and beautiful pot-smoking wife.
Jodie—who appeared nude on the cover of her husband’s pot magazine—made a more appealing face for the marijuana movement than Terry Parker, who had long scraggly hair covering the stitches that formed the shape of a Christmas tree on his skull. Parker, who Alan Young wouldn’t defend because he’d made anti-Semitic remarks, needed handling. He was sick. Aaron Harnett gave me Terry Parker’s number and I walked over to his house.
Parker told me he took his first pull of a joint on December 24, 1972, with a friend who worked as an orderly at a hospital. He says he’d never again celebrate Christmas in pain. It soothed him, like a pan of water ceasing to boil, and, unlike his buddy, didn’t seem to produce typical marijuana effects. He didn’t giggle or find the meaning of life in the lyrics of Pink Floyd.
Instead, his fingers unspooled from his fists. He tried cannabis again and the same thing happened: unlike the experimental treatments for his epilepsy that had failed to help him in his teens, marijuana created a sensation in his body like peace. Some people get paranoid. Some get hungry. You can get the giggles, get horny, get the sudden urge to paint. In Parker’s case, the pot settled his body down. His muscles, on pot, stopped attacking him. The seizures went away. It’s a feeling, he told me the first time we met outside his apartment building in the cold, that he’d always been chasing and, for his whole tortured life, been unable to find. And his life is certainly tortured. Parker’s pre-marijuana treatments read like One Flew Over the Cuckoo’s Nest. At 14, he had a right temporal lobectomy at the Toronto Hospital for Sick Children, which involved the opening of his cranium and the removal of brain matter. Two years later, under only a local anaesthetic—which means Parker was awake while this happened—he had his skull opened and brain material sliced apart, as surgeons attempted to get harmful neural matter scraped away from the brain of a terrified 16-year-old.
It’s January 2021, and Parker is standing in front of me telling me that these experimental operations didn’t help him, but they did make him depressed and suicidal.
“If they can cut my head open,” he asks, “Why can’t they give me a joint?”
“Everyone should have access to legal marijuana,” Parker said, gloveless in the grey Toronto pandemic, wearing a camouflaged medical mask half off his face, standing outside the same Toronto apartment where his arrest would set in motion the dominoes falling, slowly, of marijuana laws all over the world. “Pot stopped my fucking seizures after all the bullshit the hospitals tried—that almost killed me, but definitely didn’t fucking work.”
Parker’s angry, difficult to talk to and given to impossible-to-follow asides. But he’s encyclopedic on the details of his case and recognizes that he plays an important historical role in changing his country’s cannabis laws. The Terry Parker case—which would help end prohibition in this country—was, in his lawyer Aaron Harnett’s words, “About making Gramma not afraid of marijuana.” For society to accept medicinal marijuana, the movement needed a sympathetic figurehead. Jodie could’ve worked. They got Terry Parker instead.