The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them to go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts?
In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.
Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.

DARRELL BRICKER is CEO of Ipsos Global Public Affairs. At the Ipsos-Reid Corporation since 1990, Bricker holds a PhD in political science from Carleton University and is the co-author (with Edward Greenspon) of Searching for Certainty: Inside the New Canadian Mindset. He is the co-author (with John Wright) of Canuckology: From Dollars to Donuts—Canada’s Premiere Pollsters Reveal What Canadians Think and Why. Follow him on Twitter @darrellbricker

JOHN IBBITSON, chief political correspondent for The Globe and Mail, has served as the paper’s Queen’s Park columnist, Ottawa political affairs correspondent and bureau chief in both Washington and Ottawa. His numerous political books include Open and Shut: Why America Has Barack Obama and Canada Has Stephen Harper and The Polite Revolution: Perfecting the Canadian Dream. His novel The Landing won the Governor General’s Literary Award for Children’s Literature. He lives and writes in Ottawa. Follow him on Twitter @JohnIbbitson.

Darrell Bricker's profile page

John Wright's profile page