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Business & Economics General

Business Research Methods

Canadian Edition

by (author) Alan Bryman, Emma Bell, Albert J. Mills & Anthony R. Yue

Publisher
Oxford University Press
Initial publish date
Mar 2011
Category
General
  • Paperback / softback

    ISBN
    9780195430295
    Publish Date
    Mar 2011
    List Price
    $219.99

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Description

Introducing Canadian readers to the most prominent methods of business research in use today, this groundbreaking text reflects contemporary practice by providing balanced coverage of both qualitative and quantitative research methods. Treating even the most challenging concepts with refreshing clarity, the text draws on wide-ranging examples as well as over 400 Canadian and international sources to encourage students to consider the practical and philosophical implications of each step in the research process. In-depth and accessible, with a wealth of pedagogical features, this is the only text of its kind to approach business research methodology from a Canadian perspective.

About the authors

Alan Bryman's profile page

Emma Bell's profile page

Albert J. Mills is Director of the PhD (Management) program and Professor of Management at the Sobey School of Business, Saint Mary's University, Nova Scotia, Canada. His twelve books include (with T. Simmons) Reading Organization Theory: A Critical Approach, third edition (Broadview Press, 2004) and Sex, Strategy and the Stratosphere: The Gendering of Airline Cultures (Palgrave, 2006).

Albert J. Mills' profile page

Anthony R. Yue's profile page

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