Business Research Methods
Canadian Edition
- Publisher
- Oxford University Press
- Initial publish date
- Mar 2011
- Category
- General
-
Paperback / softback
- ISBN
- 9780195430295
- Publish Date
- Mar 2011
- List Price
- $219.99
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Description
Introducing Canadian readers to the most prominent methods of business research in use today, this groundbreaking text reflects contemporary practice by providing balanced coverage of both qualitative and quantitative research methods. Treating even the most challenging concepts with refreshing clarity, the text draws on wide-ranging examples as well as over 400 Canadian and international sources to encourage students to consider the practical and philosophical implications of each step in the research process. In-depth and accessible, with a wealth of pedagogical features, this is the only text of its kind to approach business research methodology from a Canadian perspective.
About the authors
Albert J. Mills is Director of the PhD (Management) program and Professor of Management at the Sobey School of Business, Saint Mary's University, Nova Scotia, Canada. His twelve books include (with T. Simmons) Reading Organization Theory: A Critical Approach, third edition (Broadview Press, 2004) and Sex, Strategy and the Stratosphere: The Gendering of Airline Cultures (Palgrave, 2006).
