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list price: $76.00
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published: Nov 2013
ISBN:9781442647213

Beyond Persuasion

Communication Strategies for Healthcare Managers in the Digital Age

by Patricia J. Parsons

0 of 5
0 ratings
rated!
rated!
list price: $76.00
edition:Hardcover
also available: Paperback eBook
published: Nov 2013
ISBN:9781442647213
Description

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

About the Author
Patricia J. Parsons is Professor of Communication Studies at Mount Saint Vincent University in Halifax.
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