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Computers Electronic Commerce

3G Marketing on the Internet

Third Generation Internet Marketing Strategies for Online Success

by (author) Susan Sweeney, Andy MacLellan & Ed Dorey

Publisher
Maximum Press
Initial publish date
Jun 2007
Category
Electronic Commerce
  • Paperback / softback

    ISBN
    9781931644662
    Publish Date
    Aug 2008
    List Price
    $32.95
  • Paperback / softback

    ISBN
    9781931644372
    Publish Date
    Mar 2006
    List Price
    $40.95
  • eBook

    ISBN
    9781931644969
    Publish Date
    Jun 2007
    List Price
    $26.95

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Description

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through Products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.

About the authors

Other titles by Susan Sweeney