Precision Retailing

Driving Results with Behavioral Insights and Data Analytics

edited by Laurette Dubé, Maxime Cohen, Nathan Yang & Bassem Monla

Pay What It's Worth

You Don't Need to Set a Price on Value

by (author) Tara Joyce

Carload Ritchie

The Life and Times of Harold F. Ritchie, World's Greatest Salesman

by (author) Don Gillmor

Fundamentals of Public Relations and Marketing Communications in Canada

edited by William Wray Carney & Leah-Ann Lymer

The Sales MBA

How to Influence Corporate Buyers

by (author) Douglas Cole

Behavioral Science in the Wild

edited by Nina Mažar & Dilip Soman

Trigger Fingers

Personal Branding Through Storytelling

by (author) Adam Rodricks

Micro Enterprise Marketing

How to Start, Promote and Grow Your Micro Business in the Digital Age

by (author) Sheila Atienza

Lessons Learned on Bay Street

The Sale Begins When the Customer Says No

by (author) Donald K. Johnson

The Brand-Driven CEO

Embedding Brand into Business Strategy

by (author) David Kincaid

The Get-It-Done Business Plan: Write a Business Plan That Will Get Your Business Financed

Chapter 10. How to Write "Marketing Plan" Part of the Business Plan

by (author) Lana Guzman
photographs by Edgar Guzman

The Get-It-Done Business Plan

Write a Business Plan That Will Get Your Business Financed

by (author) Lana Guzman
photographs by Edgar Guzman

Trust Agents

Using the Web to Build Influence, Improve Reputation, and Earn Trust

by (author) Chris Brogan & Julien Smith

Trust Agents

Using the Web to Build Influence, Improve Reputation, and Earn Trust

by (author) Chris Brogan & Julien Smith

Rethink ou comment repenser l'industrie de la creativite

by (author) Ian Grais, Tom Shepansky & Chris Staples

The Proximity Paradox

How to Create Distance from Business as Usual and Do Something Truly Innovative

by (author) Kiirsten May & Alex Varricchio

El punto clave / The Tipping Point

by (author) Malcolm Gladwell

See You On the Internet

Building Your Small Business with Digital Marketing

by (author) Avery Swartz

Turning Silicon into Gold

The Strategies, Failures, and Evolution of the Tech Industry

by (author) Griffin Kao, Jessica Hong, Michael Perusse & Weizhen Sheng

Rethink the Business of Creativity

How to radically reduce chaos and unleash the creative power of your business.

by (author) Ian Grais, Tom Shepansky & Chris Staples

Think. Do. Say.

How to seize attention and build trust in a busy, busy world

by (author) Ron Tite

Brand New Name

A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

by (author) Jeremy Miller

Spin

How Politics Has the Power to Turn Marketing on Its Head

read by Clive Veroni

Emerging Issues in Global Marketing

A Shifting Paradigm

by (author) James Agarwal
edited by Terry Wu