Shawn Soole's
experience and advancement of the bar industry have been prolific. He co-authored the 2013 book Cocktail Culture and provides ongoing contributions to publications including Liquor.com and EAT Magazine. He has increased public awareness of spirits produced in British Columbia and continues to advocate his mission "to make the industry better for everyone"' through his Post Shift podcast. His input has been vital to the launch and/or ongoing success of numerous bar and beverage programs.

Shawn founded Soole Hospitality Concepts (SHC)—a network of industry leaders with decades of multi-faceted experience. Together they provide innovative responses to all the needs of hospitality-oriented businesses. His latest undertaking is the conceptual development, systems implementation, and launch guidance for Miss Fitz and Roxy, two bars under the SOS Group banner in Singapore.