About the Author

Dilip Soman

Dilip Soman is a professor and the Corus Chair in Communications Strategy at the Rotman School of Management at the University of Toronto. A behavioral scientist with a PhD from the University of Chicago Graduate School of Business, he is director of the University of Toronto’s India Innovation Institute and the coordinator of the Behavioural Economics in Action research cluster.

Books by this Author
Flux

Flux

What Marketing Managers Need to Navigate the New Environment
edition:Hardcover
also available: eBook
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Innovating for the Global South

Innovating for the Global South

Towards an Inclusive Innovation Agenda
edition:Hardcover
also available: Paperback eBook
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The Last Mile

The Last Mile

Creating Social and Economic Value from Behavioral Insights
edition:Hardcover
also available: Paperback eBook
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