Norm O’Reilly is dean of the Graduate School of Business at the University of Maine. He is a regular columnist for Sports Business Journal and the lead researcher on the Canadian Sponsorship Landscape Study. He was assistant chef de mission for the Canadian Paralympic Team in 2016 and was a member of the 2004, 2008, and 2010 mission staff for the Canadian Olympic Team. He is minority owner and partner consultant with the Toronto-based agency T1, with clients including Nike, UFC, Pepsi, Nissan, Esso/Exxon, Canadian Olympic Committee, Canadian Paralympic Committee, and Hockey Canada. He acts as a specialist on legal cases and has sat on the boards of many sport organizations. He has authored or co-authored numerous books, including Sports Business Management: Decision Making around the Globe and 20 Secrets to Success for NCAA Student-Athletes Who Won’t Go Pro