About the Author

Alan Middleton

Alan Middleton, recognized as one of Canada's most authoritative marketing commentators, is executive director of the Schulich Executive Education Centre and assistant professor of marketing at the Schulich School of Business at York University in Toronto. In 2005, he became the first inductee into the Canadian Marketing Hall of Legends in the Mentor category.

Books by this Author


A Field Guide to Canada's Brandscape
by Jeanette Hanna
contributions by Alan Middleton
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