About Eric McLuhan Eric McLuhan is an author, editor, and teacher. He has worked closely with Marshall McLuhan, with whom he studied Finnegans Wake. He now lectures and writes on media and society, and edits the journal McLuhan Studies. Books by Eric McLuhan The Role of Thunder in Finnegans Wake by (author) Eric McLuhan The Essential McLuhan volume editor Eric McLuhan & Frank Zingrone Laws of Media The New Science by (author) Eric McLuhan & Marshall McLuhan