About Joe Martin Joseph E. Martin is the director of the Canadian Business History program, adjunct professor of Business Strategy, and Executive in Residence at the Rotman School of Management, University of Toronto. Books by Joe Martin Making a Chaputs The Teachings and Responsibilities of a Canoe Maker by (author) Joe Martin & Alan L. Hoover From Wall Street to Bay Street The Origins and Evolution of American and Canadian Finance by (author) Joe Martin & Chris Kobrak Relentless Change A Casebook for the Study of Canadian Business History by (author) Joe Martin