Joel Kelly is a writer and marketer based in Halifax, Nova Scotia. He was born and raised in its once-sister city, Dartmouth. His upbringing, in a fundamentalist Christian sect, influences much of his writing and perspective. Cults, community and their intersection with culture figure heavily in his work. He currently works in advertising in a firm in downtown Halifax. He writes on his website JoelKelly.ca and co-hosts a podcast about marketing at NotaRealJob.com.