Gerhard Kautz is the president of GWEM Systems Limited, a Canada-based international marketing company that has done business in more than 40 countries. GWEM also established the Canadian Market Development Services, which assists foreign companies doing business in Canada. Working with foreign companies, including many US companies, has provided the author with the knowledge and direct experience to write this book. His book Exporting to Canada, also published by Self-Counsel Press, is in its third printing, and his book Developing International Markets was published in 1998 by The Oasis Press of Grants Pass, Oregon.