Davida Isaacson is the Senior Philanthropic Advisor for The Seeing Eye, Inc. in Morristown, NJ. After a successful career in trust and estate banking, Davida became the Director of Planned Giving and Endowments for WNET, the New York public television station. Following her tenure at WNET Davida became Executive Director of the Jewish Community Foundation of MetroWest (NJ) during which she oversaw planned giving initiatives for partner agencies. A nationally recognized speaker on all aspects of planned giving, Davida is an ongoing volunteer for the planned gift efforts at her synagogue, Adath Shalom. She lives in Wharton, NJ.