George Gregoire (Shuash Kanikuen) was born in 1946 in the Meshikamau area of Nitassinan, the Innu homeland that covers much of the Quebec/Labrador peninsula. He has served as addictions program director, Band Manager, Band Councilor, land rights negotiator, interpreter, actor and now works for the Healing lodge in Natuashish, organizing sweats and providing support for inmates at the Correctional Centre in Happy Valley, Labrador. He is married to Charlotte (Shanut) Gregoire and has 7 children and 17 grandchildren.