About
James E. Dion
James E. Dion has been involved in all levels of retail–as a buyer, brand manager, and department store executive. The founder and president of Dionco Inc. in Chicago, Jim Dion consults, trains, and speaks on retail technology, selling and service, merchandising and operations, marketing, and consumer trends. He is author of the popular Retail Selling Ain’t Brain Surgery, It’s Twice As Hard.