About Saugato Datta Saugato Datta is Senior Advisor, Global Development at ideas42, Co-Founder, and Principal at Venn Advisors, an applied behavioral science collective, and Professor of the Practice at Tufts University. Books by Saugato Datta Cash Transfers for Inclusive Societies A Behavioral Lens edited by Jiaying Zhao, Saugato Datta & Dilip Soman