Rick Burton is the David B. Falk Professor of Sport Management at Syracuse University and Syracuse’s faculty athletics representative to the NCAA and Atlantic Coast Conference (ACC). He is a regular columnist for Sports Business Journal and Sportico, and has been a longtime moderator for global sports business conferences. He previously served as the national advertising manager for Miller Lite, vice president of Clarion Performance Properties, chief marketing officer of the U.S. Olympic Committee, and commissioner of Australia’s National Basketball League. His consultancy Burton Marketing Group has handled international clients for more than twenty years, with clients including the NHL, Visa, FedEx, and Nike. He is co-author of numerous books, including Forever Orange: The Story of Syracuse University, 20 Secrets to Success for NCAA Student-Athletes Who Won’t Go Pro, and Sports Business Unplugged: Leadership Challenges from the World of Sports.