Dr. Richard Berleth has worked widely in print media companies, advertising, and marketing. Dr. Berleth's specialty is direct response selling. He is also the author of a best selling adult popular history, The Twilight Lords, and has just completed a history book called "The Bloody Mohawk: War and Survival 1718 - 1794" soon to be published. He is also the author of many scholarly articles and several popular magazine pieces.