A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future.
Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global success and the perils of continued complacency.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don't Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation's previously underestimated assets and abilities.
"Why Mexicans Don't Drink Molson is a hit about to happen. Its mix of evangelism, apocalyptic pronouncements and facts should make it a must-read by managers and mandarins."
"Mandel-Campbell details the staggering number of instances where Canadian companies have blown opportunities to take their goods to the world, either because they didnít have faith in themselves, or they simply thought it would be too much work."
"Why Mexicans Don't Drink Molson is a highly readable book with plenty of interesting anecdotes. The text is repetitive, but an extensive case is built for each major point; Mandel-Campbell is not shy about making her message clear. While it delivers some undeniably bad news, Why Mexicans Don't Drink Molson does eventually come to the rescue...In a nutshell, Andrea Mandel-Campbell thinks that we're nice but a little lazy. And she believes that we can do much more with our potential."
"Canada's current feel-good situation -- all those percolating economic stats and indicators -- masks a dismal reality. It's charted in Andrea Mandel-Campbell's Why Mexicans Don't Drink Molson. In this, one of the year's most important books, she makes the cogent case that we're not hot, not cool. We're peripheral, a victim of our cult of middleness."
"Why Mexicans Don't Drink Molson is a highly readable book with plenty of interesting anecdotes...an extensive case is built for each major point; Mandel-Campbell is not shy about making her message clear. While it delivers some undeniably bad news, Why Mexicans Don't Drink Molson does eventually come to the rescue. The book includes an extensive list of suggestions...for how Canada can improve its position."
"In her book, Why Mexicans Don't Drink Molson...Andrea Mandel-Campbell highlights a Canadian epidemic symptom. She gives evidence as to how, for very little, money, great innovations and technologies leave our country to come back to our market with high prices."