Recommended Age, Grade, and Reading Levels
- Age: 8 to 12
- Grade: 3 to 7
Explore how—and why—trends go viral with Trending, the Ontario Library Association's 2021 Yellow Cedar children's choice award winner for Grades 4 to 8.
Fads and trends: How do they start? Why do they spread? And how deep can their impact be? Although trends might seem trivial, if you dig deeper, you’ll find that our desire to chase the next big thing can have an even bigger impact than expected.
Established middle-grade author Kira Vermond and cartoonist Clayton Hanmer team up in this fun and accessible nonfiction look at fads. In four short chapters, the book explores what a fad is, how the latest crazes catch on, and what makes us jump on the bandwagon. Finally, it looks at the fascinating and even frightening effects of fads both modern and historic. Who knew the beaver pelt craze in 17th century Europe would change ecosystems, start wars, and disrupt life as people knew it?
Comic-strip illustrations, an upbeat tone, and reader-friendly text make this a fun and timely tool for young readers who are building critical-thinking skills in the age of fake news and a world gone viral.
About the authors
KIRA VERMOND is an award-winning writer and longtime freelancer from Guelph who rarely has a free moment to relax. With over 1,000 articles under her belt, Canadians have read her travel, career and money columns for The Globe and Mail and Chatelaine and listened to her career advice on CBC Radio weekday mornings for years. In 2010, Chatelaine and John Wiley published her book Earn, Spend, Save: The savvy guide to a richer, smarter, debt-free life. Kira also contributes to OWL Magazine, Today's Parent, Parents Canada, Canadian Family, PROFIT, FORUM Magazine, and many other consumer and trade publications.
Clayton Hanmer is an illustrator whose crude, energetic comic style has given him a surprisingly broad range of clients from The Globe and Mail to Owl Magazine. He is also the illustrator of The Secret Life of Money by Kira Vermond (Owlkids Books, 2012) and Not Your Typical Book about the Environment by Elin Kelsey (Owlkids Books, 2010). He lives in Port Hope, Ontario, Canada.
- Commended, Texas Topaz Reading List selection
- Winner, Ontario Library Association Yellow Cedar Award
- Short-listed, B.C. Children's Choice Red Cedar Book Award
- Commended, A Kirkus Best Middle Grade Book of 2020
- Commended, Best Books for Kids and Teens
- Commended, A Canadian Children's Book Centre Favourite Book of 2020
- Commended, Ontario Library Association Best Bets Top 10 List
- Commended, A Junior Library Guild Selection
"Trending: How and Why Stuff Gets Popular will be an opportunity for everyone to share and learn more about this interesting and stimulating subject."
Canadian Review of Materials
"Vermond cuts through the hype and presents a level-headed investigation into the under-lying economic, psychological, and marketing forces that enable a fad to catch fire... [She] employs sharp-witted and thoughtful analysis to demonstrate that fads are not all fun and games."
Quill & Quire
"An entertaining, enlightening book on an unusual topic."
Booklist – STARRED REVIEW
"Complex material is broken down into accessible language and explained with lively example stories, allowing for a surprisingly sophisticated overview."
Kirkus Reviews – STARRED REVIEW
"The stories of the high-profile fads are entertaining and concise, and sidebars add information on related research and terminology used by social scientists to study fads."
Bulletin of the Center for Children's Books