Fads and trends: How do they start? Why do they spread? And how deep can their impact be? Although trends might seem trivial, if you dig deeper, you’ll find that our desire to chase the next big thing can have an even bigger impact than expected.
Established middle-grade author Kira Vermond and cartoonist Clayton Hanmer team up in this fun and accessible nonfiction look at fads. In four short chapters, the book explores what a fad is, how the latest crazes catch on, and what makes us jump on the bandwagon. Finally, it looks at the fascinating and even frightening effects of fads both modern and historic. Who knew the beaver pelt craze in 17th century Europe would change ecosystems, start wars, and disrupt life as people knew it?
Comic-strip illustrations, an upbeat tone, and reader-friendly text make this a fun and timely tool for young readers who are building critical-thinking skills in the age of fake news and a world gone viral.
KIRA VERMOND is an award-winning writer with over 1,500 articles to her name. She is a frequent contributor to the Globe and Mail and Chatelaine, and is the author of Why We Live Where We Live, which won the 2015 Norma Fleck Award, and Half-Truths and Brazen Lies: An Honest Look at Lying. She lives in Guelph, Ontario.
CLAYTON HANMER (aka CTON) is an illustrator whose energetic comic style has given him a broad range of clients from the New York Times to National Geographic Kids. He has illustrated several children's books and is the creator of 'What a Hoot', a regular comic in OWL magazine. Clayton lives in Toronto with his super awesome wife, amazing daughter and weird cat named Graphite.
"Vermond cuts through the hype and presents a level-headed investigation into the under-lying economic, psychological, and marketing forces that enable a fad to catch fire... [She] employs sharp-witted and thoughtful analysis to demonstrate that fads are not all fun and games."
"Trending: How and Why Stuff Gets Popular will be an opportunity for everyone to share and learn more about this interesting and stimulating subject."
"The stories of the high-profile fads are entertaining and concise, and sidebars add information on related research and terminology used by social scientists to study fads."
"Complex material is broken down into accessible language and explained with lively example stories, allowing for a surprisingly sophisticated overview."
"An entertaining, enlightening book on an unusual topic."