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list price: $32.95
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published: Dec 2016
ISBN:9781442650688

The Sustainability Edge

How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

by Suhas Apte; Jagdish Sheth, foreword by Philip Kotler & Bob Willard

0 of 5
0 ratings
rated!
rated!
list price: $32.95
edition:Hardcover
published: Dec 2016
ISBN:9781442650688
Description

Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.

 

Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

About the Authors
Suhas Apte is a former Sustainability Officer and senior executive for the Kimberly-Clark Corporation. He is President of Apte Consultants, LLC and a partner in the Blue Earth Network.
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Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Business at Northwestern University.
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Bob Willard
Bob Willard uses his senior management experience from his 34-year career at IBM to create a business case for corporate sustainability strategies. He has delivered hundreds of keynote presentations on the subject to corporations, consultants, academics and NGOs world-wide. He is also the author of The Sustainability Advantage and The Next Sustainability Wave and has produced The Business Case for Sustainability DVD.
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Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing in the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy.
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