The Sustainability Edge
How to Drive Top-Line Growth with Triple-Bottom-Line Thinking
- Publisher
- University of Toronto Press, Scholarly Publishing Division
- Initial publish date
- Dec 2016
- Category
- Commerce, Investments & Securities, Management Science, General, General, Sustainable Development
-
Hardback
- ISBN
- 9781442650688
- Publish Date
- Dec 2016
- List Price
- $32.95
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Description
Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.
Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
About the authors
Suhas Apte is a former Sustainability Officer and senior executive for the Kimberly-Clark Corporation. He is President of Apte Consultants, LLC and a partner in the Blue Earth Network.
Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing in the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy.
Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Business at Northwestern University.
Bob Willard gave up an award-winning, successful career in senior management at IBM to devote himself full-time to building corporate commitment to sustainability. Widely in demand as a speaker, he has delivered hundreds of presentations demonstrating the Business Case for Sustainability to companies, consultants, academics and NGOs world-wide. Bob is the author of The Sustainability Champion's Guidebook, The Next Sustainability Wave(, and the original edition of The Sustainability Advantage(. He was recently appointed an inaugural member of the Sustainability Hall of Fame by the International Society of Sustainability Professionals.
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